Stockmann

Our role: Set designMoscow, RussiaPhotography & FilmRelated services: Set design
Three models stand in a blue sculptural set with coloured spheres and a tilted grid.

The brief

A world in blue

Set design for a Stockmann fashion campaign in Moscow. Textured forms, coloured spheres and tilted grids turn the studio into an otherworldly landscape.

We arranged tall scenic forms, low shapes and open grids at different depths. This gave the camera layered views for groups and individual models, with space around each look.

The finished campaign also appeared on digital displays inside a Stockmann store, shown in the archive footage.

The finished campaign on a Stockmann retail display.

Archive footage shows the completed Stockmann campaign playing on a tall digital display inside a retail store. The blue sculptural set and fashion photographs change on the screen while shoppers pass.

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