Fonbet × Andrea Pirlo
Brand Campaign
The Brief
Set design for Fonbet's global campaign featuring Andrea Pirlo — three films, shot in Dubai, for Europe and CIS markets. The visual world: a private art collection, a high-stakes auction hall, a contemporary gallery. One campaign. One continuous environment. Pirlo at the center of all of it.
The Challenge
Three distinct spaces had to feel like they belonged to the same world — Pirlo's world. The home interior with its curated art collection. The Fonbet Auction hall: white columns, warm golden-red light, a room full of suited bidders. The gallery where abstraction resolves into meaning. Each set needed its own atmosphere while remaining visually coherent across all three films. And at the center of every set: a single large abstract canvas — chaotic up close, a football passing map from a distance — that had to carry narrative weight across the entire campaign.
The Approach
Designed all three environments as variations of one visual language: restrained luxury, warm contrast, surfaces that hold attention without competing with the talent. The auction hall was built for movement — the camera needed to travel through it with momentum. The gallery and home sets were controlled and still, built for close study. The hero painting was designed and produced as a practical set piece, not a prop — it had to read as a collector's artwork on camera and resolve into the campaign's key visual from distance.
The Outcome
Three-film campaign — stills and motion — delivered for Fonbet's global rollout across European and CIS markets.