The film opens on an audience seated in a dark room facing a speaker at a red podium beside a red painting. A seated person raises a black card marked "8". A white cup marked with an F appears, followed by a close view of a suited, bearded person with a red tie. The closing black title card reads "FONBET THE TEAM OF FIRSTS".
The brief
For Fonbet’s campaign with Andrea Pirlo, we designed and constructed one modular room that became an auction hall, a gallery and his apartment. Reusing the structure helped control costs and kept a consistent look and feel across the three films.
Design & construction
Dmitrii developed the room in 3D before construction. We built the modular set in the studio, then changed its layout and dressing to give each space a different character.
02 / The finished set
Furniture, plants and artwork turned the room into a private living space.
A close view shows a person drinking from a white cup marked with an F. The film cuts to the person examining a red abstract painting in a dark red room, followed by details of the painted surface. The person opens a dark jacket to reveal a Fonbet shirt. The closing black title card reads "FONBET × ANDREA PIRLO".
03 / The finished set
The gallery setting placed the painting at the centre of the scene, within the same modular room.
The film opens with close details of a red abstract painting. Two people, one in a dark suit and one in a hooded sweatshirt, look toward the artwork, followed by a close view of polished shoes. The pair then face a red painting carrying the visible text "500% CASINO UP TO 3 000 € 225 FS". The closing black title card reads "FONBET × ANDREA PIRLO".
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