What we did
Across these shoots, we created settings with graphic backdrops, flowers, reflective cones, curved lines, furniture and stacked sculptural forms. Open white space keeps the person and footwear visible as the setting changes around them.
Reebok
The Reebok film shows a person in a pink jacket standing among tall stacks of coloured sculptural forms. Close views of the footwear alternate with wider views of the model moving between the forms. The film closes with a Russian campaign title and the Reebok mark.
The brief
A global campaign
Set design in Moscow for Reebok, including a film for the 2022 global campaign “Life Is Not a Spectator Sport”. Reebok also chose Dmitrii Kitavin as one of its campaign faces, alongside other celebrities selected to embody the slogan through their lives and work.
Behind the set
Inside the studio
The result
Dmitrii appears among the stacked sculptural forms in the campaign film. The photographs show this setting alongside five other Reebok environments.
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