Magnurs

Our role: Full productionDubai2024PhotographyRelated services: Production

Close-up of hands and forearms wrapped with red octopus tentacles, wearing diamond rings.

The brief

A jewellery launch in Dubai

Magnurs needed its first campaign for the Dubai market. We developed a story inspired by the legend of Akkorokamui, a giant red octopus from Ainu mythology, with two women who respond differently to the same fate.

Full production · Photography campaign

Production scope

Our responsibilities: Campaign concept, narrative and visual references
Casting, styling direction and set design
Photography direction through the finished campaign images
Delivered: A complete photography campaign for the jewellery brand’s Dubai launch.
The production challenge: Create two contrasting characters within one consistent visual world, connecting portraits and jewellery details.

What we did

We handled the concept, casting, styling, set design and photography direction. Crimson draped silk and black sculptural clothing distinguished the two characters. The red, white and black palette connected the portraits and jewellery details.