Louis Vuitton

Our role: Set DesignMoscow, Russia2020PhotographyRelated services: Set design

Person in a patterned coat stands among dark winter branches as snow falls.

The brief

A winter forest inside a studio

Louis Vuitton was announcing a Bolshoi Theatre principal dancer as a brand ambassador. The set needed to reference The Nutcracker while leaving room for the dancer’s movement and the collection.

Behind the set

Inside the studio

Behind-the-scenes view of the trees arranged across the white Louis Vuitton studio set. — The forest arranged inside the studio.

A camera operator films between the bare trees of the Louis Vuitton studio set. — The camera working among the trees.

What we did

We built a winter forest in a Moscow studio, using bare trees, snow and a restrained colour palette. The layout kept the dancer and Louis Vuitton pieces clearly visible within the forest.