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H&M × Vogue

Our role: Set DesignMoscow, Russia2019Photography & FilmRelated services: Set design
H&M × Vogue · Nature takes over the room

Sunlit flowers give way to a room filled with plants, where Vera Brezhneva wears H&M. Close views of grasses and blossoms alternate with the model moving through the set.

The brief

Nature takes over

For H&M’s campaign with Vogue and Vera Brezhneva, we transformed a room at Leman Mansion in Moscow into an overgrown interior. The idea was to show nature taking over the space, growing and flourishing around the model.

Location transformation

Before & after

The original blue room with three pointed windows, a chandelier, parquet floor, a table, chairs and sofas.
The original room · Leman Mansion, Moscow
Tall grasses, flowering branches and foliage fill the blue room around a model walking beside the windows.
The finished set · Frame from the campaign film

What we did

We installed flowers, tall grasses and foliage around the room’s windows and furniture. Planting spread across the floor and rose around the model, making the existing interior feel overtaken by nature.

H&M × Vogue · The room’s transformation on film

The film opens on an empty room with tall windows and a chair beneath the Vogue title. It moves to close views of a person in a soft pink knit garment, then to the person lifting their arms among tall grasses and plants. The person walks through a flower-filled garden in a flowing pale blue dress. The closing frame shows the dress with the text: "платье, H&M Conscious".

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