Harvey Nichols

Our role: Set DesignDubai, UAE2023PhotographyRelated services: Set design
Model in sunglasses and a patterned shirt stands on a red staircase with metal railings.

The brief

A fashion shoot aboard a ship

Harvey Nichols Dubai’s seasonal campaign was shot aboard a ship docked in Dubai. The art director’s reference was Wes Anderson: symmetrical compositions, strong colour and a playful tone. The existing interiors had to provide the settings.

We selected corridors, lounges, staircases and dining rooms that suited the brief. Set dressing focused on what to keep, add or remove within those spaces, preserving the ship’s architecture.

The photographs appeared across Harvey Nichols Dubai’s digital channels, in-store print and store communications.

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