What we did
We designed and dressed two separate sets, each with its own props, surfaces and colour palette. Keeping the set elements separate allowed the team to photograph both stories on the same day.
Guerlain × Vogue & GQ Arabia
External sources
Verified credits
- Vogue Arabia — Guerlain’s Poetry of Embroidery — Set Design: Dmitrii Kitavin
- GQ Middle East — Guerlain L’Art & La Matière — Set Design: Dmitrii Kitavin
The brief
Two magazine stories in one shoot day
Guerlain needed two treatments for the same fragrances. Vogue Arabia’s story drew on Gulf pearl-diving, with pearls and warm colours. GQ Arabia’s story focused on bottle shapes, glass and reflections in a cooler setting.
The result
The photographs were published as two distinct editorials in Vogue Arabia and GQ Arabia.
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