Esquire Russia

Our role: Creative Direction + Set DesignMoscow, Russia2021PhotographyRelated services: Creative direction, Set design
Black Chanel lotion bottle centered within nested white geometric frames.

The brief

Ten products every month

Esquire Russia’s monthly Editor’s Picks featured ten products, one per page. Different brands, sizes, colours and shapes needed a consistent treatment that could adapt to a new selection each month.

We developed a series of white boxes and backgrounds. Products sat inside the boxes, balanced on their edges or extended beyond them. Changing the arrangement and shadows gave each object its own composition within the series.

The partnership ran for three years: 36 monthly editions and 360 product pages photographed in Moscow.

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